Bringing healthier snacks to every shelf

Our mission is to drive the adoption of healthy snacking nationwide, starting with one store at a time. We believe distribution isn’t just about moving products . It’s about shaping better choices for people and the planet. By bringing together our industry expertise, strong market relationships, and purpose-driven mindset, we’re building a distribution ecosystem that fuels the growth of healthy, ethical, and future-ready FMCG brands

Mr. Roy brings over 40 years of FMCG experience, having built and scaled iconic brands like HUL and Godrej. Alongside him, Mrs. Sharmila Roy combines taste and health in every product. Together, they are on a mission to make healthy, delicious food brands mainstream.